Director, EMEA Marketing

Please Note: This is a remote position available in London, England. An offer of employment is conditional upon completing appropriate pre-employment checks.

About This Role

BambooHR is seeking a Director, EMEA Marketing to establish, lead, and scale our marketing presence across the UK and the broader EMEA region. This is a foundational role for BambooHR's global expansion strategy, offering the opportunity to serve as a key leader in the company's international growth story. This position is ideal for a true builder—someone with an entrepreneurial mindset who thrives in ambiguity, enjoys creating from first principles, and is energised by the opportunity to shape a market within the context of a well-resourced, high-growth global organisation.

Key Responsibilities

Regional Marketing Strategy & Leadership

• Own and define the UK marketing strategy aligned to company growth objectives
• Operate as a key member of the global marketing leadership team and serve as a core member of the UK go-to-market leadership
• Establish BambooHR's local presence by building relationships with key UK and EMEA HR industry associations, communities, and influencer networks—positioning BambooHR as a credible, engaged, and long-term partner in the regional HR ecosystem

Demand Generation, Field Marketing & GTM Alignment

• Drive a meaningful share of UK revenue through marketing-sourced and marketing-influenced pipeline
• Own top-of-funnel performance, balancing near-term demand capture with mid- and top-of-funnel investment to improve efficiency and long-term growth
• Build and lead a field marketing strategy—including events, community partnerships, and sales-aligned programs—to support regional GTM efforts and target account engagement
• Partner closely with UK Sales to establish shared planning, pipeline goals, execution cadence, and feedback loops, ensuring market alignment and revenue impact

Marketing Operations & Cross-Functional Collaboration

• Define and establish marketing operations, measurement frameworks, and data-driven decision-making processes for the region
• Collaborate with Product Marketing, Content, Corporate Marketing, and other global teams to localise messaging, campaigns, and assets for the UK market
• Manage regional marketing budget allocation and demonstrate clear ROI across initiatives

Team Building & Growth

• Build the foundation for a regional marketing team, defining structure and hiring strategy as the business scales
• Develop emerging talent and create a high-performing marketing culture aligned to BambooHR's values
• Expand scope over time by taking on broader international responsibilities as BambooHR continues to grow globally

About BambooHR

At BambooHR, we're all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We're leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR.

This role will build on significant existing scale in the UK market, with a large UK customer base, established sales motion, and substantial existing investment in digital marketing. Your mandate is to bring focus, leadership, and strategic coherence to unlock the next phase of growth.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.