Content Producer (Freelance)

About Later

Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good—they deliver results.

About This Role

We're seeking a Content Producer who is equal parts trend-spotter, content creator, and creative problem solver. You're the person who spots emerging opportunities and brings them to life. This role sits at the core of our content engine, working closely with the Senior Social Content Manager to ideate, create, and evolve content that performs.

This isn't about chasing every trend—it's about knowing which ones matter and making them feel authentic to our brands.

Key Responsibilities

Content Ideation & Development

• Develop social-first content ideas across TikTok, Instagram, and emerging platforms
• Bring forward trend-inspired concepts and original ideas that feel fresh, not forced
• Partner with the Senior Social Content Manager, Social Media Manager, and Community Manager to ensure content aligns with brand strategy and campaign goals
• Build and evolve content series, formats, and creative approaches over time
• Shape the brand's voice and presence on social through strategic content decisions and creative instincts
• Collaborate with cross-functional teams (social, creative, strategy, influencer) to bring ideas to life

Trends & Cultural Relevance

• Stay deeply tapped into social platforms: trends, sounds, formats, creators, and platform shifts
• Identify emerging trends early and translate them into brand-relevant, timely content
• Monitor competitor activity and benchmark against industry best practices
• Provide insights on what's working in the creator economy and social landscape

Content Execution

• Support the production and creation of social content assets
• Ensure content maintains quality and aligns with brand guidelines
• Contribute to content calendars and campaign planning

What We're Looking For

• Deep understanding of social media platforms (TikTok, Instagram, emerging platforms)
• Proven ability to identify and capitalize on cultural trends
• Strong creative sensibility with an eye for content that resonates
• Experience developing content strategies or working on social media teams
• Ability to collaborate effectively across teams and manage feedback
• Passion for creator economy and influencer marketing

Position Details

Type: Contract, Ongoing
Duration: Per Project Basis (Up to 10 hours/week)
Location: Remote

💰 Compensation not publicly listed. Market estimate for similar roles: from $65K, varying by experience and location.