Senior Creative Strategist

About DealMaker

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem. Our mission is to make online capital raising mainstream by empowering founders, CEOs, and operators to raise capital digitally from their communities and through strategically marketed campaigns. We provide the only end-to-end solution in our space, with an impressive track record: over $2B raised across 1,000+ campaigns, including major raises for EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), and Monogram Orthopaedics (Nasdaq:MGRM). We've powered 3 IPOs in the past year alone and are rapidly expanding our team.

The Role

This is not a traditional creative position. We're seeking a performance-driven Creative Strategist who combines storytelling, data analytics, and experimentation to drive measurable business outcomes. You'll own creative strategy across campaigns from concept through performance optimization, playing a key role in scaling our creative production and optimization processes. You'll leverage AI as a strategic tool to move faster, test more frequently, and improve output quality—but above all, you're a strong creative thinker grounded in performance marketing fundamentals.

Key Responsibilities

Strategic Creative Direction

• Develop creative strategies and campaign concepts grounded in audience insights and performance objectives
• Write clear, testable creative briefs that drive measurable results across campaigns
• Lead creative direction across key channels including paid social, landing pages, and email marketing
• Translate performance data into actionable creative direction and iterate based on real-time results

Performance Optimization & Experimentation

• Analyze key performance metrics (CTR, CVR, ROAS) to inform strategic creative decisions
• Design and execute rigorous A/B tests to continuously improve campaign outcomes
• Connect top-of-funnel creative performance to deeper funnel metrics including conversion rates and revenue
• Identify patterns in performance data and translate findings into scalable, repeatable creative insights

AI-Enabled Creative Workflows

• Leverage AI tools to accelerate research, ideation, testing, and production timelines
• Experiment with AI-driven workflows to increase creative output velocity and quality
• Identify opportunities to streamline creative processes using automation and emerging tools
• Contribute to building repeatable, team-wide workflows that scale creative capability

Client Engagement

• Collaborate with stakeholders to understand campaign objectives and audience dynamics
• Present creative strategies and performance insights with clarity and confidence
• Gather feedback and adapt approaches to align with evolving business goals

What We're Looking For

• Proven experience developing creative strategies in performance marketing environments
• Strong analytical skills with ability to interpret metrics and translate data into creative action
• Experience managing creative across paid social, landing pages, email, or similar channels
• Comfort with experimentation, testing methodologies, and iterative improvement
• Curiosity about AI tools and enthusiasm for exploring new creative technologies
• Excellent written and verbal communication skills
• Ability to balance creative excellence with performance accountability

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.