Field Marketing Manager - Education & Public Sector

About This Role

As the Field Marketing Manager for Education & Public Sector at Lightcast (part of economicmodeling), you will play a pivotal role in driving market awareness, engagement, and pipeline growth across the United States and Canada. This remote position is designed for a strategic, hands-on marketer who excels at translating market priorities into measurable business outcomes and thrives in collaborative, fast-paced environments.

This is an excellent opportunity to make a direct impact on Lightcast's growth strategy within two critical market segments: education institutions and public sector organizations. You will own the planning, execution, and optimization of targeted marketing programs and campaigns that drive customer acquisition, retention, and expansion.

Key Responsibilities

• Market Campaign Development: Design and execute integrated marketing campaigns specifically tailored to the Education and Public Sector verticals across North America, leveraging multiple channels and touchpoints.
• Content Strategy & Creation: Translate complex market insights and product value propositions into compelling content, case studies, whitepapers, and marketing collateral that resonate with target audiences.
• Pipeline Growth: Work closely with the Sales team to develop lead generation initiatives, nurture programs, and account-based marketing strategies that drive qualified pipeline and accelerate deal velocity.
• Customer Engagement & Retention: Partner with Customer Success to design and execute customer advocacy programs, user events, and expansion campaigns that increase retention and lifetime value.
• Event Management: Plan, promote, and execute industry events, webinars, and customer engagement activities that build brand awareness and strengthen relationships within target markets.
• Analytics & Optimization: Track, measure, and analyze campaign performance using marketing metrics and KPIs. Provide regular reporting to leadership and iterate on strategy based on data-driven insights.
• Cross-Functional Collaboration: Serve as the bridge between Marketing, Sales, and Customer Success teams to ensure alignment on market priorities, messaging, and go-to-market initiatives.
• Market Intelligence: Stay current on education and public sector market trends, competitive landscape, and customer needs to inform strategic marketing decisions.

What We're Looking For

• 3+ years of field marketing, demand generation, or account-based marketing experience, preferably in B2B SaaS or technology sectors.
• Demonstrated success developing and executing marketing campaigns that drive measurable pipeline and revenue impact.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while maintaining attention to detail.
• Excellent written and verbal communication skills with the ability to craft compelling messaging for diverse audiences.
• Experience with marketing automation platforms, CRM systems, and analytics tools (Salesforce, HubSpot, or similar).
• Familiarity with the education sector, public sector markets, or government procurement processes is a strong plus.
• Self-motivated, collaborative team player who thrives in a distributed, remote work environment.
• Data-driven mindset with strong analytical skills and comfort with marketing metrics and ROI measurement.
• Creative problem-solver who balances strategic thinking with hands-on execution.

Why Join Lightcast?

Lightcast is a leader in labor market intelligence, providing critical insights that help organizations make informed decisions about workforce planning and development. As part of the economicmodeling family, you'll work with innovative tools and analytics that impact education and public sector decision-making across North America. This remote position offers flexibility, autonomy, and the opportunity to drive real business growth in two high-impact market segments.

You'll collaborate with talented cross-functional teams, work on strategic initiatives that matter, and have the support and resources needed to succeed. This is an ideal role for a marketing professional ready to take ownership of a market segment and drive tangible results.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.