Global Programmatic Media Manager

About This Role

The Programmatic Media Manager is a tactical execution leader responsible for delivering strategic media activation excellence. You will strategically plan, activate, optimize, and manage programmatic media buys aligned with communication strategy, customer journey mapping, and audience insights. This role ensures effective media activation while balancing client business goals with performance optimization. You'll work closely with clients to develop comprehensive media activation plans and present campaign analysis and insights to address their strategic concerns.

Primary Focus Areas

• Strategic Media Activation: Make activation choices based on communication strategy and client business goals, effectively communicating the reasoning behind those choices. Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance. Embrace a test-and-learn approach, scaling new buying strategies that demonstrate measurable impact.
• Campaign Optimization & Performance Management: Monitor campaign performance across all programmatic channels, identifying optimization opportunities and implementing data-driven improvements. Track KPIs against established benchmarks and communicate performance insights to stakeholders with actionable recommendations.
• Client Collaboration & Strategic Partnership: Partner with clients to understand their evolving business objectives, market dynamics, and audience behavior. Develop and present strategic recommendations grounded in data analysis and industry best practices. Maintain transparent communication regarding campaign status, performance, and opportunities.
• Programmatic Buying Expertise: Execute media buys across programmatic channels including real-time bidding (RTB), private marketplaces (PMPs), and direct deals. Leverage first-party and third-party data to inform targeting strategies. Stay current with programmatic technology advancements and platform capabilities.

Key Responsibilities

• Develop and execute programmatic media plans that align with client communication strategies and business objectives
• Manage media budgets and optimize spending across multiple programmatic channels and platforms
• Conduct audience analysis and leverage data insights to refine targeting and improve campaign performance
• Create compelling campaign reports and presentations demonstrating ROI and strategic value
• Collaborate with data scientists, strategists, and creative teams to ensure integrated campaign delivery
• Test innovative buying strategies and scale successful approaches
• Maintain strong client relationships through regular communication and strategic counsel
• Monitor industry trends, platform updates, and competitive landscape to identify emerging opportunities

About Goodway Group

Goodway Group is recognized as one of AdAge's 2025 Best Places to Work. As an independent, remote-first media and marketing services firm with a 90+ year history, we combine the security of an established company with the agility and innovation of a startup. Our diverse team of digital strategists, media practitioners, technologists, and data scientists has won prestigious awards including:

• Multiyear Ad Age Best Places to Work winner
• Ad Exchanger's Best Use of Technology by an Agency Award
• Two MarTech Breakthrough Awards
• Certified service partner to The Trade Desk

With teams across the U.S. and UK, we deliver leading data-driven and technology-enabled digital media and marketing services to ambitious brands and agencies.

Location & Work Arrangement

This is a fully remote position. We are only accepting candidates residing outside of the United States. Priority consideration will be given to candidates located in Brazil, Colombia, Mexico, and Peru.

What We're Looking For

You bring demonstrated expertise in programmatic media buying, strong analytical capabilities, and a passion for data-driven decision-making. You excel at client management, can communicate complex strategies clearly, and thrive in a collaborative, fast-paced environment. Your ability to balance strategic thinking with tactical execution, combined with curiosity about emerging technologies and marketing innovations, makes you an ideal fit for this role.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.