Staff Product Manager, Growth

About the Role

Join Homebase as a Staff Product Manager, Growth and own the engine driving customer acquisition, activation, and revenue expansion. This is a high-visibility, high-impact role at the Staff (P5) level, designed for a seasoned product leader who can balance strategic vision with hands-on execution. You'll manage a small team of 2-3 Product Managers while shaping the next generation of PM talent at Homebase.

At Homebase, we're bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Every team member shows up to raise the bar, support one another, and celebrate wins together.

Your Impact & Responsibilities

• Own the customer's first 60-day experience — define the product strategy and roadmap to accelerate onboarding, activation, and early engagement that drives lasting value.
• Drive freemium-to-paid conversions and upsell strategy — own all product aspects of converting free users to paying customers and expanding their investment.
• Deliver company-level growth impact — partner with Sales, Marketing, and GTM leadership to achieve new customer revenue goals and market expansion targets.
• Set the long-term vision for growth products — establish execution paths for onboarding, product-led growth (PLG), and AI-enabled experiences that simplify customer workflows.
• Lead complex cross-functional initiatives — align executives, GTM partners, and Product/Design/Engineering teams around shared growth objectives.
• Manage and mentor a PM team — develop 2-3 product managers, coach their craft, and ensure alignment with Homebase's growth priorities.
• Drive data-driven continuous improvement — establish KPIs, run experiments, and use analytics to optimize conversion, retention, and customer satisfaction metrics.
• Champion AI-first product development — serve as a thought leader in applying cutting-edge AI approaches to product development and customer-facing workflows.

What You Bring

• 8+ years of product management experience, including significant ownership of growth, onboarding, or customer lifecycle initiatives.
• Proven track record scaling customer acquisition and activation in B2B SaaS or similar growth-focused environments.
• Deep expertise in conversion funnel optimization — from awareness through activation, expansion, and retention.
• Experience designing and shipping AI-powered or AI-enabled products that meaningfully impact user workflows or business outcomes.
• Strong data fluency — comfortable designing experiments, interpreting results, and making decisions backed by analytics.
• Cross-functional leadership skills — ability to influence and align teams across Sales, Marketing, Engineering, and Design without direct authority.
• Coaching and mentorship mindset — demonstrated ability to develop product talent and foster a high-performing team culture.
• Strategic thinking combined with execution excellence — comfort setting vision while rolling up sleeves to ship customer-facing products and features.

Why Join Homebase

We're building unstoppable teams for small businesses. This role offers the opportunity to make a tangible difference in how small business owners manage their workforce, while working alongside talented, mission-driven colleagues who value bold action and measurable impact.

💰 Compensation not publicly listed. Market estimate for similar roles: from $130K, varying by experience and location.