Growth Analyst (Web3)

About Improbable

Improbable builds and scales ambitious AI and Web3 ventures shaping the next generation of the internet. We're hiring for a venture building a next-generation blockchain designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient, and fully EVM-compatible, enabling developers, creators, and communities to build immersive products with greater ownership and interoperability.

About the Role

We're seeking a Senior Marketing Analyst to transform data into one of the most powerful decision-making tools within the business. This is a high-impact opportunity for someone who is marketing-native, analytical, and excited by the pace and complexity of Web3. You'll work across a fast-moving ecosystem of builders, KOLs, protocols, and products, helping turn fragmented data into clear insight and actionable strategy.

Key Responsibilities

• Analyse on-chain data to track protocol activity, user journeys, and real-time performance trends
• Create dashboards and live performance reporting that give marketing, BD, and leadership teams a clear view of what matters
• Evaluate KOL, creator, and content performance, identifying which partnerships and campaigns drive meaningful user growth, retention, and volume
• Track builder journeys, from documentation and SDK engagement through to live deployment and usage
• Support business development with data-backed partner intelligence, shortlist creation, and market analysis
• Measure the impact of events, launches, and ecosystem activity on acquisition, engagement, and retention metrics
• Own regular reporting across key business and marketing metrics, including wallet activity, volume, and Total Value Locked (TVL)
• Monitor the competitive landscape and identify where the product and ecosystem have competitive advantages

Required Experience

• Strong experience in data analytics within Web3, ideally across DeFi or L1/L2 ecosystems
• Advanced SQL skills and confidence working with on-chain data, indexers, and subgraphs
• Strong dashboarding and visualisation skills using tools such as Looker, Tableau, or Power BI
• Good commercial instincts and strong judgement on which metrics matter versus which are noise
• Familiarity with social intelligence, sentiment analysis, and tools such as Kaito
• Experience using Python or R for deeper analysis, forecasting, or modelling
• Good understanding of cryptocurrency, DeFi protocols, and blockchain ecosystems
• Proven ability to communicate complex data insights to non-technical stakeholders

💰 Compensation not publicly listed. Market estimate for similar roles: from $90K, varying by experience and location.