Senior BI & Measurement Strategist

About Wheelhouse DMG

Wheelhouse DMG is a sought-after digital marketing agency with over a decade of experience partnering with innovative healthcare, medical device, and privacy-first brands. The agency consistently delivers exceptional business value through deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations reshape traditional marketing initiatives, Wheelhouse specializes in helping healthcare and MedTech organizations drive performance in a first-party data world.

Role Overview

Your Senior BI & Measurement Strategist is the analytical authority at the center of the most sophisticated client relationships. You are the person trusted to sit in the room with seasoned executive leadership—credibility earned through the quality of your work and your ability to tell compelling stories with data. You specialize in delivering valuable insights through advanced methods such as Media Mix Modeling, Propensity Modeling, and scenario-based forecasting. When a CMO asks a hard question about upper-funnel ROI or why a channel that "doesn't convert" still belongs in the plan, you answer it with precision and confidence.

What You'll Do

At Wheelhouse, you will serve as the primary BI and measurement voice for the agency's largest and most analytically demanding client engagements. As Media Mix Modeling becomes increasingly central to all client relationships, you'll be positioned at the forefront of this strategic evolution.

• Lead advanced analytical projects for healthcare, medical device, and privacy-first brand clients
• Design and implement sophisticated first-party data strategies that unlock performance for medical device and healthcare organizations
• Develop HIPAA-compliant data strategies that meet the stringent regulatory requirements of healthcare and MedTech clients
• Build and maintain Media Mix Models and Propensity Models to guide multi-channel marketing strategy
• Translate complex analytical findings into clear, actionable insights for C-suite executives
• Collaborate with marketing strategists, data engineers, and creative teams to inform client recommendations
• Establish measurement frameworks that demonstrate ROI across integrated marketing channels
• Mentor junior analysts and contribute to thought leadership within the organization

Recent Project Examples

The work at Wheelhouse speaks to the caliber of challenges you'll tackle:

• Unlocked performance for a medical device client by employing sophisticated first-party data strategies in a privacy-regulated environment
• Developed and implemented HIPAA-compliant data strategies for healthcare and MedTech clients navigating complex compliance requirements
• Reimagined the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S.
• Led strategy for the consolidation of 2.5 million web pages across 39 NASA websites into a single, unified information architecture and content strategy for NASA's Science Directorate

Your Background

You bring:

• Proven expertise in Media Mix Modeling and advanced analytical methodologies
• Deep experience with first-party data strategy and privacy-compliant marketing measurement
• Strong proficiency in data visualization and business intelligence tools (e.g., Tableau, Looker, Power BI)
• Advanced skills in statistical analysis and forecasting techniques
• Experience working with healthcare, medical device, or highly regulated industry clients (HIPAA knowledge a plus)
• Excellent communication skills—you can translate complex analytical concepts for executive audiences
• Portfolio of work demonstrating sophisticated measurement strategies and their business impact
• Ability to work independently while collaborating effectively with cross-functional teams

Why Join Wheelhouse DMG

This is an opportunity to work on meaningful, high-impact projects with leading healthcare and MedTech brands. You'll be recognized as the analytical authority in your client relationships, influence strategic direction, and contribute to solving real-world challenges in a rapidly evolving privacy-first marketing landscape. If you thrive in intellectually rigorous environments and want your analytical work to drive tangible business outcomes, this role is for you.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.