Senior Product Marketing Manager

About This Role

Join BambooHR as a Senior Product Marketing Manager and lead go-to-market strategies that drive business growth while stewarding the health and trajectory of your product area. This is a remote position available across multiple US states including Arizona, Florida, Georgia, Idaho, Nebraska, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, and Virginia.

At BambooHR, we're committed to setting people free to do great work. We believe AI is a powerful partner in that mission, and we're leaning into intelligent tools to streamline workflows and drive high-impact innovation. We're seeking curious, forward-thinking professionals ready to explore how AI can elevate their work and help us reimagine the future of HR.

Essential Job Duties

As a Senior Product Marketing Manager, you will be the bridge between market insights and business strategy. You'll develop a deep understanding of our business, customers, and market dynamics, using those insights to clearly articulate our value proposition and influence cross-functional strategy and execution.

• Drive go-to-market strategies aligned to business objectives that support revenue growth, adoption, retention, and pipeline health
• Conduct comprehensive market, customer, and competitive analysis to uncover growth opportunities, risks, and differentiated messaging
• Define and refine product messaging and positioning to drive awareness and demand for our products
• Analyze product performance, customer behavior, and funnel dynamics to diagnose growth levers and gaps in positioning, activation, packaging, and sales readiness
• Partner cross-functionally across Product, Sales, Marketing, Customer Experience, and Revenue teams to align priorities and deliver measurable outcomes
• Develop powerful and persuasive sales narratives, pitches, and marketing collateral that enable teams to win in the market
• Generate internal momentum for new products and offerings, ensuring teams are aligned, prepared, and confident at launch
• Collaborate closely with Product Management to inform product strategy and roadmap decisions using market and customer insights
• Act as a subject matter expert and target audience authority, supporting internal teams in achieving their KPIs and business goals

What You Need to Get the Job Done

• 5+ years of dedicated Product Marketing experience
• 3+ years of business-to-business (B2B) experience
• Formal training in Product Marketing or Product Management discipline
• Proven experience with product marketing strategy and GTM execution at high-tech companies
• Strong analytical skills with ability to translate data into actionable insights
• Excellent cross-functional collaboration and communication abilities
• Experience developing compelling messaging and marketing content
• Demonstrated ability to influence strategy and drive business outcomes

Employment Requirements

Please note: Employment with BambooHR is contingent on passing both a background check and credit check.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.