Creative Strategist - DTC Marketing

About Maneuver Marketing

Maneuver Marketing is a high-growth DTC health and wellness company that scaled from zero to $100M+ in annual revenue in just 5 years. We serve over 3 million customers worldwide with innovative supplement products, processing an average of 4,000 daily orders across 9 SKUs. Recognized by The Financial Times as one of APAC's top high-growth companies and awarded 2nd place at the E50 Awards by The Business Times and KPMG Singapore, we're building something extraordinary—and you could be part of our next growth phase.

The Role

As a Creative Strategist, you'll be at the forefront of developing high-converting, performance-driven creative assets for our DTC supplements brand. You'll work with a primarily female demographic aged 35-65, leveraging creative insights, competitive research, and user-centric design to shape our brand's digital presence across multiple platforms and channels. Your focus will be on customer acquisition through compelling static ads, short-form videos, landing pages, and strategic content that drives revenue and resonates with our audience.

Key Responsibilities

• Conduct In-Depth Visual Research: Analyze market trends, competitor strategies, and customer insights using forums, social media feeds, Google Trends, and ad spy tools to inform innovative, high-performing creative strategies tailored to our target demographic.
• Execute Strategic Creative Testing: Implement top-performing direct response creative elements, including formats, hooks, and angles. Develop and test new concepts by segmenting production schedules, optimizing successful elements, and continuously introducing fresh creative ideas.
• Develop Multi-Format Creative Content: Produce static ads, short-form videos, landing pages, and other digital assets optimized for conversion and engagement across various channels.
• Collaborate Across Teams: Work cross-functionally with marketing, product, and performance teams to align creative strategy with overall business objectives and brand positioning.
• Analyze Performance Data: Monitor creative performance metrics, identify winning patterns, and iterate based on data-driven insights to continuously improve campaign ROI.

What We're Looking For

• Proven experience in DTC marketing, creative strategy, or performance marketing with a focus on high-converting assets
• Strong understanding of direct response advertising principles and audience psychology
• Proficiency in visual design tools and video editing software (Figma, Adobe Creative Suite, or equivalent)
• Experience with ad platforms (Meta, Google, TikTok) and ad spy tools
• Ability to conduct competitive research and translate insights into actionable creative strategies
• Data-driven mindset with ability to A/B test and optimize creative elements
• Excellent communication and collaboration skills

Location & Schedule Requirements

This is a fully remote position open to applicants worldwide. You must be able to align at least 3-4 working hours daily with Singapore working hours (GMT+8) to collaborate effectively with our team.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.