Creative Strategist - DTC Marketing

About Maneuver Marketing

Maneuver Marketing is a high-growth DTC health and wellness company that has achieved remarkable success in just 5 years. We've scaled our supplement brand from inception to over USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. Our commitment to conscious, high-quality, and innovative products has earned recognition from The Financial Times as one of APAC's top High-Growth Companies, and we secured 2nd place at the E50 Awards, jointly organized by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and we're looking for talented individuals to drive the next stage of growth.

The Role

As a Creative Strategist, you'll be at the forefront of developing high-converting, performance-driven creative assets for our DTC supplements brand. You'll leverage creative insights, competitive research, and user-centric design principles to shape our digital presence and drive customer acquisition. Working across multiple platforms and channels, you'll create compelling static ads, short-form videos, landing pages, and innovative content that resonates with our primarily female demographic aged 35-65.

Your strategic vision and execution will directly impact revenue generation and brand positioning in the competitive health and wellness space.

Key Responsibilities

• Conduct In-Depth Visual Research: Analyze market trends, competitor strategies, and customer insights using diverse resources including forums, social media feeds, Google Trends, and ad spy tools. Distill findings into innovative, high-performing creative strategies that resonate with our target demographic.
• Execute Strategic Creative Testing: Implement top-performing direct response creative elements, including formats, hooks, and angles. Develop and test new concepts by segmenting production schedules, optimizing successful elements, and continuously introducing fresh ideas.
• Develop Multi-Format Creative Assets: Design and produce static ads, short-form videos, landing pages, and other digital content optimized for performance and conversion across channels.
• Collaborate Cross-Functionally: Work with marketing, product, and analytics teams to ensure creative output aligns with overall strategy and performance metrics.
• Analyze Performance Data: Monitor creative performance metrics, identify winning patterns, and refine strategies based on data-driven insights to maximize ROI and customer acquisition costs.

What We're Looking For

• Proven experience in DTC marketing, creative strategy, or performance-driven digital marketing
• Strong understanding of direct response creative principles and conversion optimization
• Proficiency in visual design, video production, or creative asset development
• Experience with ad spy tools, market research platforms, and competitive analysis
• Excellent analytical skills with ability to interpret performance data and optimize creative elements
• Understanding of female-focused wellness/health marketing a plus
• Ability to work independently and manage multiple projects simultaneously

Work Arrangement

This is a remote position welcoming applicants from any location, provided you can align at least 3-4 working hours daily with Singapore working hours (GMT+8). We value flexibility while maintaining team collaboration and communication.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.