Product Marketing Manager – Measurements

About Roofr

Roofr is a customer-obsessed SaaS platform serving the roofing industry with innovative solutions. The company started by building essential sales tools like aerial roof measurements and digital sales proposals. When customers requested a simple, affordable way to manage and scale their entire businesses, Roofr listened and created a unified CRM connecting measurements, sales proposals, payments, material ordering, and more into a seamless platform. With strong financials, best-in-class metrics, and a clear roadmap, Roofr is an exciting early-stage startup that's already successful—offering team members significant growth, equity, and real impact opportunities.

The Role

As Product Marketing Manager for Measurements, you'll own the go-to-market strategy for one of Roofr's most critical product lines. Measurements serves as both a standalone revenue driver and a key entry point into the broader Roofr platform, making it a core lever for growth and CRM adoption.

This role sits at the intersection of Product, Revenue, and Marketing. You'll lead both strategy and execution, ensuring Measurements continues to scale as a high-performing product line while contributing to overall platform growth. You're a strong cross-functional operator who understands how to market transactional products and SaaS workflows, translating product capabilities into clear value for diverse audiences while owning your product line end-to-end.

Key Responsibilities

• Own positioning and messaging for Measurements across key audiences: measurement-only users, insurance roofers, and CRM customers
• Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth
• Lead feature launches, new packages, and product enhancements from planning through post-launch optimization
• Partner with Product teams to influence roadmap priorities based on customer insights, market data, and revenue potential
• Drive pricing, packaging, and upsell strategies including Measure+, turnaround times, and ESX add-ons
• Identify and execute opportunities to convert measurement users into CRM customers
• Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting marketing assets
• Support product-led growth by improving onboarding, in-product education, and upgrade pathways
• Partner with Lifecycle and Growth teams to drive activation, repeat usage, and customer expansion
• Optimize the complete measurement-to-proposal workflow and customer journey

What You Bring

• Proven experience in product marketing for SaaS and/or transactional products
• Strong cross-functional collaboration skills with Product, Sales, and Marketing teams
• Ability to develop compelling positioning and messaging for multiple customer segments
• Experience owning go-to-market execution from strategy through launch and optimization
• Understanding of pricing strategy, packaging, and monetization models
• Track record of driving product adoption and conversion metrics
• Excellent communication and presentation skills
• Data-driven mindset with ability to measure and optimize campaign performance

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.