Senior Planner

Summary

At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

Now, we are currently seeking a Senior Planner to join our team. The Senior Planner serves as Integrated Strategist supporting brands as a core team member, coordinating strategic efforts across the Integrated Strategy dept: Planning, Engagement, Media, Marketing Intelligence, Social. The Senior Planner provides high level Planning skills and a broad understanding of the role the other disciplines play, adeptly bringing in subject matter experts to support projects as needed.   

Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now! 

What You’ll Do  

• Target Identification: Deep understanding of target attitudes, beliefs, and behavior.

• Insight Mining: Expertise in uncovering and utilizing target insights.

• Market Research: Able to leverage market research to uncover learnings and insights, with a high level of proficiency in a variety of research methodologies.

• Storytelling & Creative Inspiration: Develop strong verbal, writing, and presentation skills.

• Pharma-Proficiency: Ability to quickly get up to speed on new therapeutic areas.

• New Business Pitches: Act as the Planning lead on new business pitches.

• Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development.

• Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social.

• Workshops: Lead insight, positioning, and messaging workshops.

• Creative Briefs: Author compelling creative briefs.

• Creative Briefings: Lead inspiring creative briefings.

• Creative Evaluation: Evaluate creative output through the lens of the target audience.

• Professional Guidance: Provide professional guidance to Planners and Associate Planners in the department. 

 

What Makes You A Fit  

• Experience: 5-7 years prior agency experience, with at least 3 years in Planning.

• Education: Bachelor’s degree (preference for social sciences, marketing, communication, or sciences).

• Pharmaceutical Experience: Pharmaceutical experience is a plus.

• Curiosity: Must be innately curious about human behavior.
  
• Interest in Health & Wellness: Must have an interest in health and wellness.  

Compensation Range: $85,000 - $115,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.