Agentic ABM & Demand Gen Lead

About Afresh

Afresh is an AI platform for grocery retail, powering enterprise solutions for major retailers including Albertsons, Meijer, and Wakefern. Following 70% revenue growth in 2025, the platform orchestrates billions of decisions across store operations and distribution, preventing over 200 million pounds of food waste annually. Solutions are live in over 10% of the U.S. grocery market.

About the Role

We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts high-value accounts. You'll own an AI-native, account-based demand engine combining account intelligence, buying signals, personalization, and coordinated multi-channel activation. This strategic, hands-on role reports to the Head of Marketing and partners closely with Sales, RevOps, and Product Marketing.

Key Responsibilities

• Build Agentic ABM Engine: Own account-based strategy across enterprise grocery retailers; build agentic workflows automating account research, signal detection, personalization, and campaign activation; combine intent, engagement, CRM, and firmographic signals to identify buying opportunities; create scalable 1:1, 1:few, and broader ABM programs; continuously test and operationalize AI tools and workflows
• Own Demand Generation: Set and execute strategy across ABM/ABX, paid media, email, and lifecycle campaigns to drive pipeline and revenue impact
• Drive Sales Alignment: Partner with Sales to turn account engagement into qualified pipeline; establish shared metrics and feedback loops
• Measure & Optimize: Define KPIs for account engagement and pipeline contribution; build dashboards for real-time visibility; iterate based on data

What We're Looking For

• 5+ years in demand generation, ABM, or account-based marketing at B2B SaaS or enterprise software companies
• Hands-on experience building and scaling ABM/ABX programs with measurable pipeline impact
• Familiarity with AI tools, agentic workflows, and emerging martech—comfort experimenting with new technologies
• Strong partnership skills with Sales and cross-functional teams
• Data-driven mindset with ability to design experiments and translate insights into action

Work Location & Schedule

Hybrid: Based in San Francisco headquarters. Expected to work in office at least 2 days per week (Tuesdays and Thursdays). Approximately 5% travel for key industry events and field activations.