Senior Product Marketing Manager

About the Role

Join Ahrefs' growing Product Marketing team as a Senior Product Marketing Manager. You'll be the strategic bridge between product innovations and market demand, ensuring feature launches resonate with users and communicate clear value. This individual contributor role requires you to lead with market insights while executing go-to-market strategies that drive adoption.

Location: On-site at one of our offices: Palo Alto (CA), Cambridge (MA), Singapore, or Tokyo. You must have legal work authorization for your chosen location.

Key Responsibilities

• Conduct customer research to identify pain points, needs, and market gaps within our target audience
• Synthesize customer feedback into actionable insights that shape the product roadmap
• Plan and execute go-to-market strategies for new features and products in collaboration with Product Managers
• Develop compelling marketing assets including landing pages, sales enablement materials, brochures, and social media content
• Lead user interviews to ensure products solve genuine problems for customers

Required Qualifications

• 5+ years of hands-on marketing experience at a SaaS company
• Deep, firsthand understanding of marketer workflows and challenges
• Proven ability to conduct customer research and translate feedback into product-shaping insights
• Demonstrated success developing and executing SaaS go-to-market strategies
• Strong data-driven approach to measuring and iterating on marketing efforts
• Portfolio of work, tools, or personal projects demonstrating your expertise

Preferred Qualifications

• Strong SEO knowledge and market dynamics understanding
• Familiarity with Ahrefs products and how marketers use them
• Experience with content creation and sales enablement development

What Success Looks Like

Within 6 months, you'll have built strong relationships across Product, Engineering, and Marketing teams, actively contributing to roadmap discussions based on market insights. You'll have successfully executed a major feature launch with demonstrable positive user sentiment and adoption metrics.

Salary Disclosure: This is an editorial market estimate of $80,000–$130,000 USD annually. This figure is not employer-provided and may vary significantly based on experience, qualifications, and geographic location. Please contact Ahrefs directly for official compensation details.