Head of Product Marketing

About Akuity

Akuity is a Sunnyvale, CA-based software delivery platform founded by the original creators of Argo and Kargo—two of the most widely adopted open-source projects in the Kubernetes ecosystem. With 30K+ GitHub stars, Argo CD is used by more than 70% of organizations running Kubernetes. Akuity serves enterprise companies requiring governance and compliance at scale, and AI-native companies that depend on scalability, security, and speed.

The Role

We're seeking a Head of Product Marketing to build and lead the product marketing function from the ground up. This is a foundational hire where you will lead the product and company narrative, set strategic positioning against category competitors, and build the messaging frameworks, launch processes, and enablement systems that scale with the company.

Reporting to the VP of Marketing, you'll partner directly with the CEO and product leadership on positioning and launch strategy, while working closely with Sales and Community/Dev Relations to translate technical differentiation into buyer-ready value propositions.

Key Responsibilities

• Own and evolve Akuity's top-level messaging and positioning across the product portfolio, ensuring consistent, differentiated narrative across every customer touchpoint
• Set strategy for major product launches, including go-to-market timing, narrative arc, and cross-functional coordination
• Build and scale core content and enablement infrastructure: messaging frameworks, competitive battlecards, sales playbooks, presentations, case studies, and proof points
• Partner with CEO and product leadership to shape company storytelling for press, analysts, investors, and the broader market
• Establish and run a competitive intelligence practice to track category shifts and maintain proactive positioning
• Define customer proof systems (case studies, reference programs, proof points) and deploy credibly across marketing and sales
• Represent product marketing in company-wide strategic planning, providing market and buyer perspective on roadmap decisions
• Hire, develop, and manage a small product marketing team as the function scales

What You'll Need

This role requires genuine curiosity about underlying technology (GitOps, Kubernetes, progressive delivery) and credibility to engage directly with engineers, platform teams, and technical buyers—not just marketing stakeholders. Akuity's products, users, and buyers are deeply technical; you must speak their language.

Salary Disclosure: This is an editorial market estimate of $80,000–$130,000 USD annually, based on role level and market data. This figure is not employer-provided and may vary significantly by candidate experience, location, and qualifications.