Product Marketing Manager

About Allica Bank

Allica is the UK's fastest-growing fintech firm, dedicated to serving established SMEs—one of the last major underserved opportunities in financial technology. SMEs represent over a third of the UK economy yet have been largely neglected by traditional banks and modern fintech providers. Allica's mission is to become the UK's most recommended business bank.

Role Overview

We're seeking a senior, generalist Product Marketing Manager to drive engagement, retention, and revenue growth from our existing Business Rewards Account customer base. You'll set strategy and priorities for how we grow value across existing customers, translating customer behaviour and commercial goals into executable plans. This is a strategic role where you decide what to focus on and why—not just how campaigns are built.

You'll partner with the Product Marketing Lead, Senior Growth Executives, and cross-functional teams including Product, Data, Compliance, Operations, and CRM to deliver targeted, commercially-aligned in-life activity.

Principal Accountabilities

In-Life Marketing Strategy & Direction

• Own the in-life strategy and roadmap focused on extracting value from existing customers and driving cross-sell through activation, engagement, and retention
• Prioritise team effort based on commercial impact
• Set standards and frameworks for testing, targeting, and measurement across the wider team
• Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to leadership

Delivery & Execution

• Build and run lifecycle campaigns across email, in-app, direct mail, and additional channels
• Guide and quality-check work from Senior Growth Executives
• Identify moments in the customer journey—milestones, drop-off points, underused features—where marketing improves outcomes
• Review performance data and decide what to scale, pause, or iterate

Product & Customer Insight

• Develop deep understanding of how customers use Business Rewards Account and Lending products
• Identify cross-sell and retention value opportunities
• Feed insights into product roadmap, flagging friction, adoption gaps, and opportunities

Cross-Functional Leadership

• Partner with CRM/HubSpot, Data, Compliance, Risk, and Operations to plan and execute end-to-end campaigns
• Represent Product Marketing in cross-functional forums
• Manage multiple lifecycle initiatives while keeping plans and stakeholders aligned

Reporting & Continuous Improvement

• Own the reporting framework for in-life success: engagement, retention, cross-sell, and campaign performance
• Report regularly on performance, learnings, and next priorities
• Use AI-enabled tools to accelerate analysis, drafting, and reporting

Required Experience & Skills

• 4+ years in product marketing, ideally with lifecycle, CRM, or email marketing experience
• Proven ability to set strategy and execute campaigns across multiple channels
• Strong data literacy and ability to translate insights into action
• Experience with HubSpot or similar CRM platforms
• Cross-functional partnership and stakeholder management skills
• Experience in financial services or B2B SaaS a plus

Salary Disclosure: This salary range ($80,000–$130,000 USD annually) is an editorial market estimate based on role level, geography, and industry benchmarks. It is not employer-provided compensation and may vary significantly by candidate experience, location, and qualifications. Please confirm actual salary expectations with Allica Bank during interview discussions.