Paid Media Manager

Job Description

Key Responsibilities

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram, including channel mix, audience strategy, budget allocation, campaign architecture, and performance targets.
• Translate pipeline and revenue goals into quarterly and monthly paid media plans, with clear assumptions, forecasts, milestones, and success measures.
• Manage campaigns end to end: build, launch, optimize, and scale paid search and paid social programs while maintaining strong naming, tracking, targeting, and budget controls.
• Own budget pacing and performance management; identify risks and opportunities early, reallocate spend based on evidence, and communicate the expected business impact of changes.
• Develop and lead a structured experimentation roadmap across creative, copy, formats, bids, audiences, channels, offers, and landing pages; document hypotheses, results, and next actions.
• Evaluate the full conversion journey from impression through pipeline, not just platform metrics, and recommend improvements to landing pages, forms, messaging, and follow-up experiences.
• Build weekly, monthly, and quarterly reporting that connects spend and channel performance to qualified pipeline, account engagement, conversion, and revenue outcomes.
• Partner with Revenue Operations to improve attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce.
• Partner with the ABM Manager to translate priority account lists into paid targeting strategies and coordinated account-based campaigns.
• Brief and collaborate with Design, Content, Events, and Lifecycle Marketing on creative and campaign assets, using performance data to provide clear, actionable feedback.
• Lead event-targeted, geo-fencing, retargeting, and integrated campaign programs tied to key conferences, content launches, and Fundraise Up-hosted events.
• Establish and improve paid media playbooks, dashboards, testing logs, quality controls, and workflows so the program scales effectively.
• Stay current on platform, privacy, measurement, and market changes; assess their relevance and recommend how Fundraise Up should respond.
• Use AI as a default part of the work to accelerate analysis, reporting, copy development, audience research, test design, and operational efficiency while applying sound judgment and quality control.

Skills and Qualifications

• 5+ years of hands-on paid media experience, including direct in-platform ownership of Google Ads and LinkedIn Campaign Manager; experience with Meta/Instagram is strongly preferred.
• Demonstrated ownership of a paid media program or major channel, including strategy, execution, budget management, forecasting, optimization, and reporting.
• Strong command of paid search fundamentals, including keyword strategy, match types, campaign and ad-group structure, Quality Score, bidding strategies, and conversion tracking.
• Strong working knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation.
• Experience connecting media performance to downstream funnel outcomes such as qualified leads, opportunities, pipeline, and revenue.
• Experience designing structured experiments and translating findings into decisions, not just observations.
• Experience with UTM governance, attribution, and the flow of campaign-source data through a marketing automation platform and CRM; HubSpot and Salesforce experience is preferred.
• Strong analytical judgment and the ability to turn complex data into clear recommendations for technical and non-technical stakeholders.
• Ability to operate independently, prioritize competing initiatives, and make sound decisions in an evolving environment.

Compensation

• The compensation range for this is $110,000 - $120,000 OTE (On-Target Earnings)
• Final compensation will be determined based upon relevant experience, skills, qualifications, and alignment with the role's requirements and location.

Perks & Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.

***Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.***

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.