Director, Product Marketing

About Procurify

Procurify is the agentic procurement platform helping mid-market organizations gain complete control over their spend. Trusted by hundreds of companies across biotechnology, education, healthcare, manufacturing, and software to manage over $100B in annual spend.

About the Role

We're seeking a Director of Product Marketing to define how Procurify competes and wins in the market. You'll own the company narrative, messaging architecture, market segmentation, and analyst relationships that shape how Procurify is understood by buyers and the market.

This is a senior leadership position on the marketing team with full company visibility and regular executive engagement. You'll lead two Product Marketing Managers, developing their craft and expanding their capabilities while directly owning company-level and cross-portfolio initiatives. This is a player-coach role—hands-on by design, balancing strategic influence with direct execution.

Key Responsibilities

• Positioning & Market Strategy: Own Procurify's positioning strategy and differentiation in procurement. Build and maintain the company-level narrative and messaging architecture as the single source of truth across all surfaces.
• AI & Agentic Narrative: Own the AI narrative—making the platform's intelligence concrete, credible, and differentiated for finance and operations buyers.
• Market Segmentation: Define and own market segmentation to direct investment priorities and target audience decisions.
• Customer Insights: Own the voice of the customer through deep research, win/loss analysis, and funnel insights.
• Data-Driven Decisions: Use product, customer, and market data to identify patterns, test assumptions, and inform strategy.
• Team Leadership: Raise the craft and judgment of your PMMs while building both team impact and their careers as leaders.

What We're Looking For

• AI Fluency: AI fluency is table stakes. You'll leverage AI to analyze information, build workflows, create and evaluate work, and scale team impact without compromising quality.
• Senior product marketing leadership experience with proven success in positioning, messaging, and go-to-market strategy
• Experience leading and developing marketing teams
• Deep understanding of B2B SaaS and/or procurement/supply chain software markets
• Track record of translating strategy into measurable impact across go-to-market organizations