Marketing Operations Specialist

About Roadie

Roadie, a UPS company, is a leading logistics and delivery platform revolutionizing modern retail with unmatched delivery coverage, flexibility, and visibility. With a network of more than 310,000 independent drivers nationwide, Roadie reaches 97% of U.S. households across more than 30,000 zip codes—from urban hubs to rural communities. The company provides seamless, scalable delivery solutions including local same-day delivery, big and bulky item delivery, ship-from-store, and DC-to-door services. For more information, visit www.roadie.com.

The Role

We're seeking a Marketing Operations Specialist to join our growing marketing team. You'll be the go-to person supporting B2B marketing operations across email, social, and web channels, collaborating cross-functionally to drive departmental goals. The ideal candidate combines proficiency in inbound marketing fundamentals with strategic thinking skills to create excellent customer journeys across all marketing touchpoints.

What You'll Do

• Content Calendar Management: Own and optimize the calendar for blogs and press releases, ensuring Roadie's digital presence stays dynamic, timely, and engaging
• Email Marketing Programs: Develop and launch strategic email campaigns that amplify thought leadership and drive meaningful audience engagement with target B2B audiences
• Social Media Strategy: Grow and elevate Roadie's LinkedIn presence through compelling copy, thoughtful content scheduling, active social listening, and performance reporting tied to key metrics
• Website Content Enhancement: Support ongoing website content improvements to keep messaging fresh, relevant, and impactful for visitors
• Multi-Channel Campaigns: Plan, build, and execute integrated campaigns across multiple channels that align with broader marketing goals and strengthen brand voice
• PR Support: Contribute to public relations initiatives through proactive media monitoring and identifying opportunities to amplify brand visibility and reach
• Performance Analytics: Analyze campaign and program performance, uncover actionable insights, and share wins and learnings that fuel future marketing success

What You Bring

• 2+ years of proven experience in marketing operations, marketing coordination, or a related field
• Bachelor's degree or equivalent professional experience in Marketing, Business, Communications, or related discipline
• Hands-on experience with HubSpot (CRM platform) or similar marketing automation tools
• Strong understanding of inbound marketing principles and best practices
• Demonstrated ability to manage multiple projects and priorities simultaneously in a fast-paced environment
• Excellent written and verbal communication skills with attention to detail
• Experience with LinkedIn and social media content strategies
• Proficiency with email marketing platforms and campaign management
• Analytical mindset with ability to interpret data, metrics, and performance reports
• Collaborative approach to cross-functional teamwork and stakeholder management
• Experience with content management systems (CMS) and website optimization a plus
• Knowledge of B2B marketing and logistics/supply chain industry familiarity preferred

Why Join Roadie

This is an excellent opportunity for a detail-oriented marketing professional to make a tangible impact at a rapidly growing company backed by UPS. You'll work on diverse marketing initiatives, develop strategic campaigns, and collaborate with talented teams across the organization. The fully remote position offers flexibility and the chance to grow your marketing operations expertise in a dynamic, mission-driven environment.

Marketing Operations Specialists at Roadie play a crucial role in orchestrating multi-channel marketing activities that drive brand awareness and customer engagement across the logistics and delivery sector. This role requires someone who understands both the tactical execution of marketing campaigns and the strategic importance of data-driven decision-making.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.