Content Planning Assistant Manager
💰 $65,000 – $100,000/yrMarket estimate · not provided by the employer
At a glance
- Who can apply
- China
- Work arrangement
- Hybrid · Asia, China, Beijing
- Employment type
- Full-time
- Experience
- 3+ years (as stated by the employer)
- Salary
- $65,000 – $100,000/yr · market estimate
Checked against the employer's source on October 12, 2026. Details come from the employer's posting; confirm them on the application page.
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Job Description
This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.
What you'll do:
- Conduct competitive research on trends in music genres, platforms, and consumption behaviour
- Propose and pitch new content projects based on data insights and market trends
- Scout songwriters, producers, and artists for projects
- Quality control of mixes, masters, and final deliverables
- Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
- Oversee timelines, deliverables, and budgets for content projects
- Ensure proper rights management and clearances for co-produced content
- Monitor KPIs (streams, revenue, ROI)
- Any other responsibilities or works to be assigned by the manager or the Company
Who you are:
Must-Have Requirements
- Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
- Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
- Bachelor’s degree or above, preferably in music, communication, marketing, or related fields;
- 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
- Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
- Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.);
Preferred Qualifications
- Possess resources in artists/producers, able to integrate industry resources to promote project realization;
- Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
- Previously worked for record companies, hot song labels, or music platform content studios.