Product Marketer - Letaido

About Letaido

Letaido is an AI teammate for marketing teams. Unlike traditional chatbots, it's an agent with its own workspace that performs work autonomously: pulls data, builds tools, writes reports, ships pages, and maintains them on schedule.

The platform connects to systems marketers use daily—HubSpot, Slack, Notion, Google Ads, Search Console, Stripe and approximately fifty others—and can create public sites or internal dashboards without requiring developer involvement. Built inside Ahrefs, Letaido leverages fifteen years of web crawling infrastructure, petabytes of first-party index data, and independent operation free from investor-driven timelines.

Ahrefs is a bootstrapped company building SEO and marketing tools used by hundreds of thousands of professionals globally. Profitable and independent for fifteen years, the company answers to users rather than investors.

The Role

You'll be the first product marketer for Letaido, building the function from the ground up rather than joining an established team.

You'll own positioning, messaging, and launch strategy from day one. There is no existing positioning framework, messaging library, competitive narrative, or proof assets—you'll define what Letaido is to the market and build the consistent communication machinery as the product and team scale.

This is hands-on and foundational work: you'll write positioning directly, ship pages yourself, and establish how product marketing operates at Letaido moving forward.

A significant portion of this role involves on-camera work. Since Letaido is a complex agent best explained through demonstration, you'll lead demos, walkthroughs, and launch films supported by an in-house video team in Cambridge.

You'll report directly to the Head of Letaido, ensuring short decision cycles and direct impact.

What You'll Do

• Develop and own positioning and messaging—define what Letaido is, who it serves, and its differentiation from competing AI tools. Write, test with real buyers, and iterate.
• Build the launch process from scratch: narrative strategy, creative assets, landing pages, announcements, and follow-through execution.
• Create product clarity through video: lead demos, feature walkthroughs, and explainer content with professional video production support.
• Build the proof layer: develop comparison pages, use case content, customer stories, and capability-focused content that addresses buyer research questions.
• Conduct ongoing user research: gather insights from constant user conversations and translate findings into conversion-focused messaging and actionable product feedback.
• Shape market perception: define how Letaido is positioned against other AI tools and establish Letaido's unique narrative in the market.

Location

This is an on-site role based in one of two US offices: Palo Alto, California or Cambridge, Massachusetts. You must have legal work authorization in your chosen location and be present in the office with the team.

Salary Note

This employer has not published compensation information. The range below is an editorial market estimate based on comparable product marketing roles and is not employer-provided. Actual salary will vary based on experience, background, and location.