Sr. Manager, Organic Growth

About ARB Interactive

ARB Interactive is the team behind Modo Casino, one of the top Social+ platforms in the US. Founded in 2022, we've grown to nearly 200 team members and were named one of LinkedIn's 2025 Top 50 Startups in the United States. We move fast, think big, and love bold ideas that push boundaries. Our culture is collaborative, curious, and full of laughter because great ideas grow best between coffee, code, and a few epic high-fives.

The Role

We're hiring a Sr. Manager, Organic Growth to own how Modo shows up across every organic discovery surface that matters—SEO, ASO, and the fast-emerging surfaces of AI and LLM-driven search (GEO). You'll report directly to the Director of Growth Marketing.

This is a builder role, not an agency-management role. We're looking for an operator who has the technical depth to ship the work themselves on SEO and ASO, and the vision to see where organic discovery is heading—and pull Modo there ahead of the category.

Key Responsibilities

• Own Modo's organic growth strategy across SEO, ASO, and GEO with one unified roadmap
• Build and run Modo's SEO program end-to-end: technical foundation, content strategy, keyword strategy, and reporting cadence
• Lead ASO program across iOS and Google Play, treating listings as both discovery and conversion surfaces with continuous testing
• Build Modo's strategy and execution playbook for GEO and AI-driven discovery, earning citations and mentions in LLM-driven search
• Translate organic opportunities into prioritized quarterly roadmaps that move the needle
• Build reporting cadence for organic metrics: rankings, organic traffic, store conversion, and share of voice
• Make the case for tooling, content investment, and engineering support needed to scale
• Stay close to algorithm changes, AI search shifts, and category dynamics across social casino, iGaming, and adjacent verticals

What We're Looking For

• 5+ years of organic growth experience with strong technical SEO expertise
• Ability to read Lighthouse reports, debug indexing issues, ship schema, and have informed opinions on technical implementation
• Proven track record building and shipping SEO and ASO programs end-to-end
• Experience with emerging organic discovery surfaces (AI, LLM-driven search)
• Strong analytical skills: translate rankings and traffic into business impact metrics
• Comfortable operating in a fast-moving startup environment with limited resources

Compensation

Editorial Market Estimate: $90,000–$140,000 USD/year

This is an editorial market estimate based on role level, location, and industry benchmarks. It is not employer-provided compensation and may vary significantly by experience level, qualifications, location, and company performance.