Brand and Marketing Lead

About the Role

Matters Lab is seeking an experienced Brand and Marketing Lead to spearhead our marketing initiatives and community engagement strategy. As we build the future of Web3, we're looking for a savvy marketer who combines strategic thinking with genuine passion for community building. In this leadership position, you'll be the voice and face of Matters, attracting creators and users into the Web3 ecosystem while fostering meaningful relationships across our global community.

What You'll Do

• Develop and execute comprehensive brand and marketing strategies aligned with Matters Lab's mission to create a freer, fairer creator ecosystem
• Lead digital campaigns that drive awareness, engagement, and user acquisition across multiple channels and platforms
• Build and nurture our community through authentic engagement, events, and creator partnerships
• Shape the Matters brand narrative as it evolves on the forefront of Web3 technology and decentralized platforms
• Collaborate with product, design, and engineering teams to ensure consistent brand messaging and user experience
• Analyze marketing performance metrics and optimize campaigns for maximum impact and ROI
• Represent Matters as an ambassador at industry events, conferences, and speaking engagements

About Matters Lab

Matters Lab is building a massively popular Web3 platform dedicated to empowering creators with true data ownership and digital asset control. We're committed to creating a co-creation ecosystem where content creators retain autonomy and reap the rewards of their work. As the internet transitions into Web3, we're at the forefront of this transformative shift, and we're rapidly growing our user base and influence.

Why Join Us

This is a unique opportunity to lead brand strategy at a pivotal moment in Web3 adoption. You'll work with cutting-edge technology, collaborate with a mission-driven team, and help shape how millions of creators understand and engage with decentralized platforms. If you're passionate about Web3, community building, and digital marketing innovation, this role offers exceptional scope for impact and growth.

💰 Compensation not publicly listed. Market estimate for similar roles: from $80K, varying by experience and location.