Senior Marketing Manager - The Orchard

The Orchard is a leading music distribution company operating in over 45 markets worldwide. We work with independent artists, record labels, and content creators to power their growth through cutting-edge technology, global sales and marketing networks, and comprehensive video services.

Our Pan African team drives marketing, strategic partnerships, and label services across the Africa

What you will do:

• Client & Label Management: Manage end-to-end relationships with distributed music clients, labels, and management teams across Africa (handling frontline releases and high-volume catalogues).
• Campaign Execution: Design, logistically execute, and measure multi-channel release marketing campaigns from inception through post-release analysis.
• Business Development & Content Acquisition: Pitch and onboard high-potential labels, independent artists, and catalog owners to The Orchard's distribution ecosystem.
• Cross-Territory Alignment: Partner with regional team members, international marketing, finance, legal, and video services teams to deliver comprehensive support for client projects.
• Brand & Strategic Partnerships: Identify and secure brand partnerships, event sponsorships, and co-marketing opportunities to amplify client visibility.
• Product & Platform Adoption: Drive client adoption of internal tech suite and workstation analytics tools to empower partner growth.
• Industry Representation: Serve as an active local representative for The Orchard at music industry events, showcases, and conferences across Africa.

Who You Are:

• Experience: Minimum 5+ years of experience in digital marketing, product management, or account management within the African music industry (label, distribution, or DSP context).
• DSP & Metadata Expertise: Deep operational understanding of digital supply chains, content management systems, digital metadata, and streaming algorithms across Afrobeats, Afro-R&B, Gospel, and emerging genres.
• Communication Skills: Outstanding written and verbal communication in English, with strong skills in diplomatic stakeholder management and executive presentation.
• Industry Network: Established network of relationships across Brands, media outlets, talent managers, and independent label executives in Africa.
• Organizational Capability: Exceptional ability to multitask, prioritize tight delivery deadlines, and remain structured in a fast-moving release ecosystem.
• Flexibility: Willingness to work flexible hours (including evenings and weekends for shows and industry functions) and travel regionally/internationally as required.

Key Competencies & Professional Traits:

• Resourceful, proactive problem-solver who takes ownership of key deliverables.
• Technologically savvy and passionate about data-driven marketing.
• Collaborative teammate capable of navigating cross-cultural and international matrices.
• Deep knowledge of social media marketing trends, short-form viral strategy (TikTok, Instagram Reels, YouTube Shorts), and digital fan engagement.

What we give you:

• Competitive compensation package.
• Comprehensive health and wellness benefits.
• Dynamic, international work environment with career growth opportunities.
• Direct exposure to global music distribution and marketing strategies.