Growth Marketing Manager

About the Role

Aiwyn is seeking a Growth Marketing Manager to own the complete demand generation pipeline for our B2B SaaS platform serving accounting firms. You will build awareness, convert it into qualified meetings, and optimize every stage of the funnel from first touch to closed deal. Working alongside our product and customer marketing manager, you'll transform customer stories and launch messaging into campaigns that fill the pipeline across multiple channels.

Key Responsibilities

• Own the demand engine across webinars, email nurture, paid and third-party media, social, web and SEO, events, and account-based marketing (ABM)
• Transform customer stories into case studies, newsletter features, and social content calendars
• Plan and execute monthly webinar programs, including promotion, registration pages, and on-demand follow-up campaigns
• Drive registrations and awareness for events in partnership with the events marketing manager
• Repurpose webinars and events into comprehensive asset sets: blog recaps, video clips, social posts, and sales collateral
• Build and optimize nurture tracks and campaigns in HubSpot, improving handoff to sales
• Launch and manage ABM plays using platforms like Influ2 against target account lists
• Deploy paid and third-party media to drive conversions, continuously optimizing budget allocation
• Schedule and curate social content highlighting customer voices, product updates, and thought leadership
• Write high-impact landing page copy and email sequences for launches
• Support alliance and association initiatives alongside the director of marketing
• Collaborate with sales on pipeline metrics, meeting volume, and conversion rates
• Build monthly performance reports and maintain marketing dashboards
• Create email banners, social graphics, and customer spotlight assets using design tools

What We're Looking For

Experience: 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills. Startup experience is a strong plus.

Skills & Competencies:

• Proven ability to craft compelling customer stories, case studies, blog posts, guides, newsletters, and email campaigns
• Experience marketing to back-office buyers in finance, operations, legal, or procurement
• Proficiency with marketing automation platforms, especially HubSpot
• Hands-on experience with Google Analytics, Salesforce, WordPress, LinkedIn Ads, Canva, and ABM platforms
• Track record managing webinar and event programs that generated pipeline
• Strong analytical skills with ability to report on pipeline, conversion, and campaign ROI
• Understanding of full-funnel marketing from awareness through opportunity creation
• Excellent project management and cross-functional collaboration abilities
• Daily fluency with AI tools; ability to articulate your workflow
• Strategic mindset combined with hands-on execution capability

What We Offer

• Adventure Travel Stipend: $1,000 annual reimbursement on your work anniversary
• Remote, Work-from-Anywhere Culture
• Flexible PTO
• Comprehensive Health Benefits: Medical, vision, dental, HSA/FSA, and mental health support
• Stock Options: Full ownership stake in Aiwyn's future
• 401(k) Matching
• Competitive Compensation paired with freedom to solve meaningful, challenging problems

The Team & Culture

You'll join a small, high-performing team where the pace is quick, priorities evolve based on what works, and everyone contributes beyond their defined role. You'll report to the director of marketing, collaborate daily with our product and customer marketing manager, and regularly support our events marketing manager. Success means taking real pride in results—especially when wins belong to our customers.

Salary Disclosure: The posted salary range of $80,000–$130,000 USD annually is an editorial market estimate based on role level, industry standards, and location data. This is not an employer-provided figure and may vary significantly by experience, qualifications, and geographic location. Please confirm compensation expectations directly with Aiwyn.