Product & Customer Marketing Manager

About the Role

Aiwyn is seeking a Product and Customer Marketing Manager to own the complete marketing story: from product launches to sales enablement to customer proof points. You'll work with accounting firms—including the majority of the Top 500 in the country—to transform their success stories into messaging and proof that wins deals. Partner daily with growth marketing, sales, and product teams to find stories, sharpen messaging, and drive adoption across four core products: payments, practice management, client experience, and tax.

Key Responsibilities

• Own product launches end-to-end: tiering, launch briefs, messaging, and sales enablement
• Conduct customer interviews and develop case studies that demonstrate measurable business impact
• Build and test message maps for new features with the sales team
• Manage customer reference programs to ensure sales has the right firms to call at the right time
• Develop competitive battlecards based on deal reviews and market intelligence
• Run enablement sessions and maintain pitch decks, one-pagers, and collateral
• Draft launch press releases, award submissions, and executive thought leadership content
• Translate customer insights back to the Product team to influence roadmap decisions
• Create internal launch announcements ensuring cross-team alignment

What We're Looking For

• Experience: 4+ years of product and/or customer marketing in B2B SaaS
• Launch expertise: Proven track record owning launches from brief through enablement to measurable results
• Customer marketing: Hands-on experience with case studies, reference programs, advocacy, or customer advisory boards
• Industry knowledge: Experience marketing to back-office buyers (finance, operations, accounting). Professional services or accounting experience is a strong plus
• Writing: Strong storytelling and writing skills across multiple formats; portfolio required
• Competitive intelligence: Demonstrated ability to build and maintain battlecards
• Presentation skills: Comfort presenting to sales teams and customers
• Modern tools: Daily use of AI tools in workflows; experience with HubSpot, Salesforce, and Canva
• Bonus: Startup experience

Why Join Us

You'll report to the Director of Marketing and work closely with Product, Sales, and Customer Success. We're a small, high-performing team moving at speed where priorities evolve with what works and everyone contributes beyond their lane. Your impact shows directly in win rates, product adoption, and consistent field messaging.

Benefits & Perks

• Competitive compensation with freedom to solve meaningful, challenging problems
• $1,000 annual adventure travel stipend
• Remote, work-from-anywhere culture
• Flexible PTO
• Comprehensive health benefits (medical, vision, dental, HSA/FSA, mental health)
• Stock options for all full-time employees
• 401(k) matching

Our Values

• Relentless by Design
• Owners not Renters
• Trust at the Core

Aiwyn is an equal opportunity employer.

Salary Disclosure: This listing shows an editorial market estimate of $80,000–$130,000 USD annually, based on role level, location, and industry data. This is not employer-provided compensation and may vary significantly by experience, qualifications, geography, and market conditions. Please confirm actual salary range with Aiwyn during the interview process.